Designing Google digital products, branding, eCommerce, and campaigns

Heath Ceramics is best known for it’s thoughtful products that embody creativity and craftsmanship. Since their founding in 1948, they still operate their original dinnerware factory in Sausalito, and have added a tile factory in San Francisco’s Mission district. Their retail showrooms in SF and LA offer a collection of beautiful, high-quality goods of all types that blur the line between everyday objects and family heirlooms.

We partnered with Heath to create an elevated eCommerce experience, one that mirrors their showrooms, reflects the values of their brand, and elegantly blends content and products within an experience focused transactional funnel.

With 44% of Heath’s site traffic coming from mobile, we established a responsive site framework focused on mobile-first design and research-proven navigation. The new eCommerce experience elevates the brand’s digital presence, and guides users to revamped product detail pages, through a streamlined site architecture.

In the digital age, operational efficiency and speed-to-market are key business considerations. To help them operationalize our design, we designed and developed a custom CMS solution that enables the marketing, brand, and technical teams at Heath to easily build, maintain, and deploy pages faster.

The merchandising and customer experience within Heath’s retail showroom’s encourages customers to move between open discovery and singular focus. This strategy works for both the shopper with a specific product in mind, as well as the “tourist” looking to explore and learn more about the brand.

We took these experience principles and brought them to the all-new Heath digital storefront. This improved home page and category page structure make it simple for customers to navigate the site, explore categories, and find products that will best suit their needs.

The Heath business model is complex, with a very diverse customer group ranging from brand fans and gift registry shoppers, to industry and trade professionals. To support each unique instance, various customer-centric utilities we’re implemented to provide more value to users.

The new registry experience was designed to reduce friction for users who want to create and share gift registries. Through custom application developments and an experience design overhaul we streamlined the steps upfront, so users could focus on adding, building, and customizing their registry.