Designing Google digital products, branding, eCommerce, and campaigns




For our 4th consecutive year, we’re honored to be part of the Internet's best at the 22nd Webby Awards. The Webby Awards is the leading international award honoring excellence on the Internet for the past two decades. It’s considered “The Internet’s Highest Honor” by the New York Times and “The Oscars” of our industry by many. Last year, nearly 3 million votes were cast from over 230 countries and territories.

Each year, the Webby Awards presents two distinct honors in every category – The Webby Award and The Webby People’s Voice Award. Each Webby Award is selected by members of the International Academy of Digital Arts and Sciences (IADAS) which consists of a 2,000+ member judging body. The Webby People’s Voice Award is awarded by the voting public. Both awards are coveted international distinctions of Internet excellence.

To cast your vote for our work, head over to The People’s Voice Website by Thursday, April 20th.


BASIC Culture Manual

Awarded for: Websites – Best Visual Design - Aesthetic

With plans for expansion, we’ve created the BASIC Culture Manual which acts as an expression of our brand, a guide for our way of doing things, as well as a tool for recruiting and onboarding new employees. The new site provides a closer look at our agency – what connects us, what excites us, and ultimately what best represents our culture. We’ve included in-depth details of the key values that drive our agency forward, as well as a background on our team members, fun facts about our agency, and a new culture reel that surfaces our collective vision. View the live site.



BB Dakota

Awarded for: Mobile Sites & Apps – Best Shopping, Best User Interface (Honoree)

BB Dakota loves clothes and the women who wear its clothes even more. Above anything else, this had to shine through our strategy and design. Based on BB Dakota’s philosophy that “glamour is looking exquisite and not giving a fuck,” we partnered with the soon-to-be fashion leaders to create a flagship eCommerce site that connects content, brand, and commerce. View the eCommerce case study.


About The Webby Awards

Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Advertising & Media, Online Film & Video, Mobile Sites & Apps, and Social. Established in 1996, The Webby Awards received nearly 13,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Grey Goose, Vitamin T, Shocase, Engine Yard, Funny or Die, Advertising Age, Percolate, Mashable, Business Insider, Internet Week New York and Guardian News and Media.


BASIC is a brand strategy and digital design agency that brings brands and culture together. Creating on the principle that culture drives commerce, BASIC leverages shared values and ideals to inform strategy and design, making digital experiences that inspire human interaction.

With a growing client list of the world’s leading passion-brands, BASIC specializes in millennial insights, strategy-driven and design-led brand development, user experience and digital innovation. 2016 awarded BASIC 7 Webby Award Recognitions, including shopping site of the year, best practices finalist, as well as honoree awards for mobile shopping and three other categories. BASIC also earned two site of the year recognitions at the 2016 OMMA awards in the fashion and retail categories.